i’m an independent director, creative director and photographer guided by the principle that life is the stories we tell each other.
I use content to help brands shift relationships with their customers to be more real and authentic.
I have an adaptive understanding of today’s diverse digital media landscape and found my niche developing and directing serialized content that has fueled the feeds of global brands including Toyota, VW, SiriusXM, Mitsubishi, Dell Technologies, Casio, Visit Florida and Vive Organic.
in 2024, I founded a content development & production company after over a decade of experience working with brands, agencies, publishers and creators.
Before that, i spent four years as an Executive Creative Director at a venture backed digital media group leading creative teams across their branded content studio, six media brands and two e-commerce brands.
Before that, i spent four years as director of video at an advertising agency directing productions for a wide range of clients.
before that, i spent six years on the editorial staff making magazines and surf films at an iconic surfing publication, helping them diversify into branded video content at the onset of digital media’s siege on print.
before that, i was a kid whose family went bankrupt in 2008 and we lost our family home. i used my passion for photography to hustle, network and put a roof over my own head. along with being a busboy at the local steakhouse.
the source of inspiration for my creative work comes from my life experience and ever evolving passions - surfing, 35mm photography, raising two boys with my beautiful and talented wife, living on the beach, coffee, the ocean, building tree forts, being outdoors, using my imagination.
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Get in touch or DM ME on Instagram | @bryce_lowe_white