FOR ALMOST TWO DECADES I’VE HELPED BRANDS, PUBLISHERS, AND FOUNDERS DEVELOP CREATIVE SYSTEMS, STORIES, AND CAMPAIGNS THAT BUILD MORE AUTHENTIC CONNECTIONS WITH THEIR COMMUNITIES.

work that has given me opportunities to lead BRAND strategy, FILM, EDITORIAL, PRODUCT STORYTELLING, CREATOR PARTNERSHIPS, EXPERIENCES, AND COMMUNITY-DRIVEN CAMPAIGNS ACROSS APPAREL, AUTOMOTIVE, TRAVEL, ACTION SPORTS, AND media.

MOST OF which CONTINUES TO LIVE IN THE WORLD THROUGH FILM, DIGITAL PLATFORMS, BRAND CAMPAIGNS, AND COMMUNITIES SUCH AS:

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a music series for toyota and siriusxm that strengthened the partnership between america’s best selling car brand and top satellite radio provider.

A brand book and campaign for florence marine x that reframed performance through the lens of utility, exploration, and modern equipment culture..

An Influencer series and broadcast campaign for vw & Golden state that helped introduce their first ev through community voices.

A couple creator campaigns for gap built around my own family and life through our personal lens.

a travel series for @paradise that reminds us to reflect on the many life lessons travel teaches.

A FILM and social ads FOR FLORENCE MARINE X chronicling the most HISTORIC PADDLEBOARD race IN THE WORLD with their ambassadors leading the pack.

a branded series for casio gshock & golden state about hard working Californians that blur the lines between their work and play.

A branded series for vissla and surfer magazine that embraced surf culture and it’s characters in the now.

a documentary for bing surfboards celebrating 60 years of craftsmanship at one of the worlds most iconic surfboard brands.

a creator series for visit florida that helped the state recruit gen z travelers to it’s most diverse cities.

An ad campaign for sports research that set the tone for it’s first foray into sustainability.

an award winning food series for visit florida that helped REFRAME THE STATE THROUGH ITS EMERGING FOOD CULTURE AND DIVERSE CITIES..

A CREATOR series for @californialove giving an honest take of the most hyped things to do in southern california.

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each developed THROUGH CLOSE COLLABORATION WITH FOUNDERS, CREATIVE TEAMS, ATHLETES, ARTISTS, AND FRIENDS OVER LONG SHOOT DAYS, EARLY MORNINGS, AND A GENUINE LOVE FOR THE PROCESS. let’s talk or meet and find something meaningful to work on together.